A Tooele beautician has filled a long-missing niche in the local beauty market.
Allie Derrick, who has worked in the beauty industry for 22 years, opened GG Beauty Supply and Salon in Tooele’s Main Street Shops one year ago.
Each month her sales have exceeded her expectations.
“When the only beauty supply shop in town shutdown six years ago, it left a big hole,” Derrick said. “To get good professional quality supplies, you had to drive into Salt Lake, and that’s a long trip for a bottle of hair color.”
Derrick opened GG Beauty with the help of a $25,000 low-interest Small Business Administration Microloan.
“When I presented my business plan to the board that approves the Microloans, they approved the loan but told me that my estimates for sales were a little high,” she said. “Today, my sales are double what was in the original business plan.”
Derrick’s shop, which is open to the general public, sells a full line of high-end retail and professional beauty supplies for hair color, perms, nails, waxing and other beauty needs.
Brand names found on her shelves include, but are not limited to, Wella, Clairol, Ion, Redken, Matrix and Sebastian.
“Our staff is knowledgeable about our products and can answer questions,” Derrick said. “Whether it be about buying the perfect color, a perm, or other supplies.”
However, GG Beauty is about more than supplies.
While the front end of the store is full of products for sale, in the back there are five full-service beauty stations operated by six professional stylists.
Go a little further into the store and you will find two, soon to be four, nail stations where licensed nail technicians perform their work.
GG Beauty also has a room staffed by a licensed massage therapist.
Services available at GG Beauty include hair cuts for kids, women and men — and colors, perms, waxing, eyelash work, ear piercings, beard trims, hair extensions, manicures, pedicures, massages, spray tanning, facials and nail care.
Haircuts include a shampoo and head massage. Soon, GG Beauty will also offer hot shaves for men.
Veterans, members of the military, and emergency service personnel receive a discount on their haircuts, Derrick said.
A busy place, GG Beauty employs 17 people: 6 hair stylists, 6 employees in the supply shop, 4 nail technicians, and a massage therapist.
“I’ve been cutting hair since I was 16 years old,” said Derrick. “Owning my own shop has always been a dream for me.”
Derrick’s husband lends his help to the shop, working the front counter, keeping the books, and ordering supplies.
“The name for the store was inspired by my husband,” she said. “He has always called me his ‘Glamor Girl,’ but that was too long for a business name, so we shortened it to ‘GG.”
GG Beauty Supply and Salon can be found at 758 N. Main Street in Tooele, north of Albertsons. GG can also be found on the Internet at www.ggbeauty.net.