Utah Central Credit Union’s seven locations throughout Utah will begin operating under the name HeritageWest effective Oct. 1.
Chartway Federal Credit Union based in Virginia Beach, Va., the parent company of both credit unions, announced the name change in an Aug. 12 press release.
“Earlier this year, we met with our employees and spoke with our members about how we could strengthen the overall member experience in this area,” said Ron Burniske, president and chief executive officer of Chartway Federal Credit Union and its divisions. “They told us they weren’t aware that HeritageWest and Utah Central belonged to a family of credit unions, giving them access to any of their branch locations. So, it only made sense to create the clarity members were seeking by uniting the two brands under one name: HeritageWest.”
Chartway acquired Heritage West Credit Union in 2010 and Utah Central Credit Union in 2011. Since August 2012, both credit unions have been operating under the leadership of Bruce Bryan, Chartway’s Regional President for Utah.
Bryan was previously the president of HeritageWest Credit Union and maintains his office in Tooele.
“Although we have been operating together, under local Utah management for some time this, will alleviate possible confusion about names,” he said.
Utah Central Credit Union customers should notice little change as both credit unions use the same computer system and offer the same suite of financial products, according to Bryan.
HeritageWest customers will now have access to Utah Central’s seven locations under the HeritageWest name in Salt Lake City, Sandy, Herriman, Murray, West Valley, West Jordan, and Price.
“Our HeritageWest members have asked for more Salt Lake area branches for some time. We listened and here they are,” said Bryan. “Nothing will change with our staff or management. All account numbers and all related access will not be affected.”
Chartway also acquired Southwest Community Credit Union in 2010. It has branches in St. George, Washington, Cedar City and Hurricane.
Southwest Community Credit Union also operates under Bryan’s leadership.
At this time there are no plans to change Southwest’s name, however HeritageWest customers do have access to Southwest’s branches as well as any of the 60 Chartway family branches operating in ten states and more than 25,000 fee-free ATMs nationwide, according to Bryan,
“We’re excited about this change and what it brings to our members,” he said. “Like we’re saying, ‘Friendly faces. More places.’”