Tooele Transcript Bulletin – News in Tooele, Utah
image All print subscribers to the Tooele Transcript-Bulletin will receive copies of the Deseret News National Edition and the LDS Church News as inserts within their Tuesday newspaper.

April 15, 2014
Transcript to include national, LDS inserts

Beginning today, all print subscribers to the Tooele Transcript-Bulletin will receive copies of the Deseret News National Edition and the LDS Church News as inserts within their Tuesday newspaper.

The National and the Church News are both weekly publications owned by the Church of Jesus Christ of Latter-day Saints, and both publications are produced in a Salt Lake City-based newsroom that shares content with the local Deseret News, as well as KSL broadcasting and other LDS-owned media.

The inserts will be included with copies of the Tooele Transcript-Bulletin, as well as other newspapers across the nation, via an agreement with Media One, the company that manages the Utah distribution of both the Deseret News and the Salt Lake Tribune.

There are key differences between the Church News and the Deseret News National Edition, though the two publications do share ownership, an operating space, and, occasionally, production staff.

While the Church News is dedicated entirely to coverage of the Salt Lake City-based LDS faith and is largely geared toward members of the church, the National Edition aims to appeal to a broader audience of like-minded, faith-oriented families throughout the U.S.

Allison Pond, the editor of the National Edition, said the Deseret News initially began to expand into increased national coverage a couple of years ago, when the paper’s management noticed that about half of their online readers came from out-of-state.

She said the National Edition aimed to fill a gap in traditional news coverage by providing “think pieces” regarding moral questions.

Reporters for the National provide in-depth, magazine-style articles focused on six broad areas of coverage: faith, family, poverty, education, entertainment and family finance.

“That in-depth look is what makes it a nice addition to a newspaper,” Pond said, because it provides magazine-like content instead of competing news coverage.

The inserts’ inclusion will not affect the content of the Tooele Transcript-Bulletin, which will continue to provide coverage of news, events and issues unique to Tooele County. 

Emma Penrod

Staff Writer at Tooele Transcript Bulletin
Emma Penrod is a staff writer for the Tooele Transcript-Bulletin and covers Tooele City government, religion, health, the environment, ethnic issues and public infrastructure. A Tooele native, Penrod graduated from Tooele High School in 2010. She holds an associates degree from Utah State University, and a bachelor’s degree in communications from Brigham Young University. She worked for the newspaper as a high school intern starting in 2008. In 2010 she began working full-time in the newsroom until she left for college later that year. While at BYU, Penrod worked as a writer and editor for a small health magazine in Utah County. She interned with The Riverdale Press, a community newspaper in the Bronx, NY and with the Deseret News. She is also the author of two non-fiction books.

One thought on “Transcript to include national, LDS inserts

  1. I would rather have more local news than to get more trash. Why not include stuff about what is going on in SLC? That would be more relevant that including Deseret News National. Hell, if someone wants the deseret news they can easily subscribe for it. Now I get it whether I want it or not… Gee… Thanks… I sure hope my subscription rate doesn’t go up for this.

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