Beginning today, all print subscribers to the Tooele Transcript-Bulletin will receive copies of the Deseret News National Edition and the LDS Church News as inserts within their Tuesday newspaper.
The National and the Church News are both weekly publications owned by the Church of Jesus Christ of Latter-day Saints, and both publications are produced in a Salt Lake City-based newsroom that shares content with the local Deseret News, as well as KSL broadcasting and other LDS-owned media.
The inserts will be included with copies of the Tooele Transcript-Bulletin, as well as other newspapers across the nation, via an agreement with Media One, the company that manages the Utah distribution of both the Deseret News and the Salt Lake Tribune.
There are key differences between the Church News and the Deseret News National Edition, though the two publications do share ownership, an operating space, and, occasionally, production staff.
While the Church News is dedicated entirely to coverage of the Salt Lake City-based LDS faith and is largely geared toward members of the church, the National Edition aims to appeal to a broader audience of like-minded, faith-oriented families throughout the U.S.
Allison Pond, the editor of the National Edition, said the Deseret News initially began to expand into increased national coverage a couple of years ago, when the paper’s management noticed that about half of their online readers came from out-of-state.
She said the National Edition aimed to fill a gap in traditional news coverage by providing “think pieces” regarding moral questions.
Reporters for the National provide in-depth, magazine-style articles focused on six broad areas of coverage: faith, family, poverty, education, entertainment and family finance.
“That in-depth look is what makes it a nice addition to a newspaper,” Pond said, because it provides magazine-like content instead of competing news coverage.
The inserts’ inclusion will not affect the content of the Tooele Transcript-Bulletin, which will continue to provide coverage of news, events and issues unique to Tooele County.